the business of design

Will AI Make Architectural Expertise Easier to Misprice?

04.27.2026

By Chad D. Reineke

As technology reduces the time needed to complete tasks, firms need to clarify what clients are actually paying for: expertise and judgment, not billable hours.

03 When AI Makes Expertise Easier to Misprice Image

As technology reduces the time needed to complete tasks, firms need to clarify what clients are actually paying for: expertise and judgment, not billable hours.

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